In past years with the rise of social media and influencers, makeup and cosmetics have been heavily pressed on today’s society, especially for teen girls.
Tik Tok’s Sephora kids have made an impact showcasing 8-10-year-olds wearing makeup as if they were 30.
Some products that have been trending are MILK Jelly blushes, Tarte Tubing mascara, Summer Fridays lip balms, Rhode lip balms and Rhode Pocket Blushes.
Aytm magazine says many girls are motivated to use makeup and skincare products to improve or find a solution to a specific skin concern.
According to a 2024 study by Aytm magazine, mass retailers such as Walmart, Target, and Amazon sell the most beauty products to this age group.
A Survy of parents of teen girls that was conducted by aytm Magazine reported 625 of girls being interested in makeup and 66% are interested in skincare. With the rising influence of platforms such as YouTube and Tik Tok, young girls are more likely to want to purchase and use beauty products like they see on social media.
Some states have even taken more harsh measures to prevent younger teens and tweens from buying products that could potentially harm their skin instead of improving it, according to a recent study by the New York Times.
The New York Times writes about a recently proposed bill in California that would make it illegal for companies to sell over the counter anti aging products to shoppers under 18 years old.
As well as the trends of makeup and skincare rising and more young girls using products, many parents have stressed the importance of finding makeup and skincare products that won’t harm the skin. “Hypoallergenic,” and “clinically tested” are some must-haves of parents of young girls.
Freshman Camryn Kanaly said that wearing makeup helps her to feel ready for the day.
Also trending right now are lip stains, which are used to keep a certain color on the lips for extended periods of time, although some negative reviews say that lip stains are messy and they can stain your teeth.
Many girls have been wearing makeup since middle school saying that it makes them look and feel more confident as well as helping them to look professional and presentable.
Social media has helped to enhance the usage of beauty products especially among teen girls and changed the way we think about makeup and beauty products.
